There is no non-wearable that brings
pacing technology,
athlete guidance,
and coaching insights
together in one experience.
This separation makes athletic sessions
less efficient and harder to personalize.
Nexus aims to change that.
interviews from professionals in the collegiate track community.
"Personal Sport-Tech" Native
- Would like to have a way to analyze form, does not have anything similar currently
- Does not have a way to keep track of physiology and biomechanics
- Coach is not present during off-season
- Uses a watch to pace, checking consistently
Considerations
- Knowing exact pacing can take away from athletes' strategy
- A new product must outperform existing products to be valuable
Reluctant New-Tool Adopter
- Currently designs training programs that build strength, power, and speed while minimizing injury risk + tests athletes using a variety of technology to split them up by physical ability
- Would like motion capture tools and ways to better analyze form
Considerations
- Will the function be valuable enough for coaches to want to replace the technology they already use and will the cost be worth it?
iterative sketches.
explores unique silhouettes.
introduces the need for clear design language.
amplifies the power of simplicity to highlight function.
defining the environment, how users behave naturally,
and how they will behave in the prescence of the product system.
